Philip Morris launches IQOS Iluma

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Philip Morris Ltd (PML) has launched its most affordable heated tobacco system IQOS Iluma yet. The new IQOS Iluma comes with the Smartcore Induction System, which uses a magnetic heating system, resulting in no blade and no cleaning. It also has an improved design which the brand says makes it more intuitive and closer to a cigarette experience compared to other alternatives. IQOS Iluma One is the most affordable option of PML’s heated tobacco offerings

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