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Harry Potter is not so bad after all – Diogo Veríssimo

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For years there have been reports in the popular press of the impact of the Harry Potter phenomenon in the UK on the demand for owls as pets. This narrative became so popular that it led even JK Ro…

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PDF) Investigating the impact of media on demand for wildlife: A case study of Harry Potter and the UK trade in owls

Diogo VERISSIMO, Senior Researcher, Conservation Marketer, University of Oxford, Oxford, OX, Oxford Martin School

Effect of the number of Harry Potter books purchased on three measures

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Diogo VERISSIMO, Senior Researcher, Conservation Marketer, University of Oxford, Oxford, OX, Oxford Martin School

A - SONGS OF ANGRY MEN

Investigating the impact of media on demand for wildlife: A case study of Harry Potter and the UK trade in owls

The Nemo effect' is untrue: Animal movies promote awareness, not harm, say researchers

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